听Vine创始人讲Vine设计的归一之道

苑伶2013-04-26
“好的应用是既简单,又复杂的。”在昨晚的NYC Apps见面会(一个开发者和设计师的小范围聚会)上,Hofmann如此说道。他接连说出一串同样奉行此条原则的应用,“比如Dark Sky,它解决的是一个很简单的问题——‘我今天出门需要带伞吗?’但在其实背后Dark Sky设计了一系列复杂的算法。再比如‘割绳子’游戏,虽然随着关卡的前进,游戏的难度一直在增加,但其实你要解决的核心问题始终如一:割断那条绳子。”

Vine联合创始人Dom Hofmann是个十足的视频控。孩童时期,他就可以整个夏天都沉浸在拍摄电影中。但他却懒得做后期剪辑,觉得剪辑比拍摄无趣多了。所以拍视频这个兴趣也就不温不火跟着他走过二十几年,直到有一天他做出一个叫做Vine的app,才得以满足自己拍摄短视频的愿望。而如今,Vine已是蝉联App Store美国地区第一的应用,还在Tribeca电影节上有了自己的视频比赛环节。

“好的应用是既简单,又复杂的”,Hofmann说他得益于这条原则。

在昨晚的NYC Apps见面会(一个开发者和设计师的小范围聚会)上,他如此说道。他接连说出一串同样奉行此条原则的应用,“比如Dark Sky,它解决的是一个很简单的问题——‘我今天出门需要带伞吗?’但在其实背后Dark Sky设计了一系列复杂的算法。再比如‘割绳子’游戏,虽然游戏的难度随着关卡前进递增,但其实你面临的核心问题始终如一:割断那条绳子。”

“这些应用要处理的问题都挺复杂的,但是你看,它们解决问题的路径又都很简单”,Hofmann说道,他觉得这也是Vine能成功的原因所在。

“现在将一个app弃置不用的成本实在太低太低了,所以开发者应该想清楚,当用户打开你的应用的几分钟内,你要让他们做什么,能给到他们什么。否则他们转眼就会把你的应用忘了,从此丢在手机的小黑屋里。”

但Hofmann的宗旨似乎和乔布斯推崇的“删繁就简”相悖。

Hofmann解释说,“我理解中的简单,不是为了简单而把复杂的功能去掉,而是说在做产品时,我们尽量把复杂的部分隐藏起来,以最简单的形式呈现给用户。”

具体到Vine,就是用户一边摄影,后台一边为视频编码,一旦视频拍完,就可以直接上传,不必再等待处理的过程。音频处理也是一样,用户一边拍摄时,Vine会一边进行音效的淡入淡出处理,避免拍出来的视频中杂音太大,以及开始和结束的时候声音显得不自然。

还有一点,Vine给用户的拍摄时间是6秒,实际上,当6秒的进度条走完之后,Vine还会自动多拍摄0.5秒。这是因为测试时Vine发现,哪怕给测试者的拍摄时间多到10秒,都会出现结尾显得戛然而止,很突兀的情况。“这是因为人们很难根据进度条把握具体还剩下多少时间”,Hofmann说道,所以系统自动将拍摄延时。

不过,Vine虽然在减少拍视频的难度上很有想法,但起步时也有考虑不全的地方。比如最早期的版本,Vine太过于专注做拍摄工具,没有考虑到视频的存放问题,拍完的视频只能存在它们的手机系统里,导致很多用户觉得无处分享自己的作品,只好用SMS把视频发给Vine团队。

“Gosh!”Hofmann感叹道,“那之后我们才开始考虑融入社交元素。”他们想到的方法将视频置入Twitter新的Cards平台中,于是Vine团队去和Twitter学习如何置入的方法,结果Twitter一眼就相中了这个产品,表示它适于分享的属性和Twitter不谋而合。然后,然后你就看到了今天在美国风风火火的Vine,连奥巴马都用它来分享自己的白宫生活。

Hofmann还带来一个好消息,就是Vine很快会有Android版本出炉,而iOS版也新增了标记朋友的功能,正等待苹果审核完发布。

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Hofmann还带来一个好消息,就是Vine很快会有Android版本出炉,而iOS版也新增了标记朋友的功能,正等待苹果审核完发布。

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